Overview :

Increasingly competition has made it very difficult for B-schools to achieve and maintain a competitive edge for the #1 slot. It is therefore becoming very crucial to undertake branding activity differently for business schools to differentiate them from other business schools.

The imperative need to brand B-Schools has never been felt so desperately as it is now. Branding creates a distinctive identity by which recognition happens.

Program Objective :

The program will aim at designing outcomes in branding and direction for strategies that a B-School takes in running its show.

Program Contents :

   » What is a brand ?

   » How to identify as brand ?

   » How to process a brand ?

  » What are the techniques in branding ?

End Result :

The contents are largely targeted to design an action plan which makes branding a reality. Participants from B-Schools will be able to take back branding and action it effectively.