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As the new millennium draws closer, it poses a greater challenge before professionals to develop competencies and skills that are needed to survive and succeed. A presentation skill is one such skill that professionals need to develop if they are to survive and succeed in the future.
This book focuses on the importance of presentations in achieving success in business. It dwells at length on the four major elements that go in making an effective business presentation, namely planning the presentation, preparing the content, delivery skills and techniques and, finally, the speaker's self-state.
Each of these aspects is highlighted with suitable examples and illustrations. An important feature is the chapter on ‘Audience Analysis', an aspect which is ignored by a presenter.
This book is a must for the corporate executives who wish to influence the decision makers in one way or the other. One very important element to remember is practice is what makes a presenter perfect if he or she is to master the tricks of effective presentation. |